OPERATIONAL AND ASSET MANAGEMENT
We bet that if you’re a first-time hotel project, the pre-opening phase is missing from your investment timeline. You may think that if the walls are finished and the furniture is installed, the hotel is ready to welcome its guests. Far from it! The truth is that you only have one chance to make a successful opening. Organisational and job descriptions, recruitment and training, setting budgets, creating standards and procedures, installing and configuring software, purchasing, marketing and communication – all of these activities are essential and are concentrated in a very short timeframe — making the pre-opening phase a very intense period that sets the tone for everything that happens afterwards.
Now, let’s say the hotel is finished and has been opened to the public. The hard part’s over, right? Maybe it is, but most likely not, because now you’re looking at a very demanding business that needs to be run 24/7. Customers need to be attracted and satisfied, the supply chain needs to run like a well-oiled machine, costs and revenues need to be judiciously balanced, bookings need to be managed, accounting and compliance needs to be ensured on time and with maximum accuracy, hiring and sometimes firing needs to be done (and who wants to deal with that?!), plus marketing, advertising, conferences and events… it’s enough to make you feel like the earth is spinning with you. A hotel’s guests may sleep just fine on those freshly pressed sheets, but the hotel itself never sleeps.
But what does all this mean for you, the investor? Well, at first you were certainly excited by the idea of owning a hotel, but now you’re starting to feel like a prisoner: you’re wasting your time and nerves running a business in a field you’re not really an expert in. In this case, you can ask for one-off support for specific problems, or you can choose to delegate the entire hotel management to a team of well-trained and highly experienced hotel professionals, for a while or for the longer term. This can mean either a local partner with complete know-how – that is, it can mean Premier Hospitality, in fact – or it can mean an international hotel chain. The choice is yours and depends on what you want.
Without question, an international chain has considerable operational capacity, but is usually disconnected from the realities of local markets. Also, once the contract is signed, the owner has little say in how the hotel’s business is run, for at least 15 years. A local company, on the other hand, allows you to be more closely involved in the management of the business and means shorter contract periods and lower management costs. Not to mention a deeper and more nuanced understanding of the local market, delivered through centralised support services such as e-commerce, revenue management, budgeting, recruitment and training or marketing.
Whatever your situation, we have what it takes. Do you want to run your business yourself and just ask for one-off support on specific issues, or perhaps you want a team of experts to oversee key performance indicators? You can count on us. Or, on the contrary, do you want to delegate the entire management of the operation and enjoy your free time or use it to develop other businesses? We are at your disposal for that too! Or maybe you want to sign a contract with one of the big players in the international chains, but don’t know where to start and how to reach them? We are also the ones best placed to help you choose the right chain and assist you in the process and negotiation of the affiliation contract.
Why? Well, the slogan says: we are dedicated to your success!
